TechCrunch has an article up about Tailgate, a company that is putting a unique twist on Internet advertising. Instead of having banners where users click through to landing pages, Tailgate integrates e-commerce aspects right into the banners themselves. Users can purchase items directly from the banner, entering their credit card information directly into the "banner application". They have a few samples up on their website, and have had at least one customer for it.

The TechCrunch comments are mostly negative towards this, focusing on the fact that most people won't feel secure in entering their credit card information on a banner ad. That's probably true - but there must be something that Adobe could do in order to guarantee the banner is secure.

Even if there's no e-commerce aspect to it, the thought of interacting with a banner more than just clicking on it and being sent to a landing page is appealing. I could easily imagine people clicking through to download a piece of software after getting more information from the banner directly.