I've got another popular company that is using Flex for an e-commerce solution today, as a follow up to my previous post about Flexand Flashbased e-commerce sites. The Sony Ericsson website uses a Flex based interface to display and filter cell phones for potential customers.

Filtering results and drilling down into products seems to be a category that developers feel Flex and Flash are really good at. Nike uses a Flash RIA for similar functionality. Not surprising: Flash and Flex applications look really great, with awesome transitions, fades and other subtleties, and can accomplish the task without reloading data or the webpage. This makes for a much improved user experience than a regular HTML website (and we know that improved experiences make for higher conversion rates).

One of the things that I don't like about the Sony store is the fact that a dialog window pops up when they filter results. The checkbox to "Don't show this dialog again" doesn't seem to work for me, so it keeps popping up over and over again. I also don't like the fact that the Read More link from a phone takes me to an HTML page, because when I hit the back button I'm not sent to the exact screen that I was at before. I'm at the main store page, not the specific phone page I was at. (This could be fixed by changing the URL when I click on an item in the store, like Yahoo does with Maps).