Zoom 360 announced a new Flash-based product display that allows cutomers to zoom in on a product and rotate it a full 360 degrees. The company has some sample product displays that showcase the use of this technology.

The company will license this technology to companies that want to use it in their own online stores.

Just another step in the evolution of ecommerce online. I've posted other stories about how Flash can be used to transform the buying experience online, and why companies like Nike are using Flash for some of their ecommerce activities: rich Internet applications provide a better user experience, and this translates into higher customer conversion rates, and higher sales.